Top 25 Most Popular Beauty Brands in The World. The list was compiled based on the average monthly searches for each beauty brand, the Instagram followers of each brand’s official account, the number of TikTok posts, and TikTok hashtags viewed, among other factors.
1. Estée Lauder
Estee Lauder is an American cosmetics company that produces, markets, and distributes cosmetic products. The company is based in Manhattan, New York. Estée Lauder is the second-largest cosmetics company after L’Oréal in the world. Estée Lauder Companies, Inc.
produces and distributes a wide range of cosmetic products, including cosmetics, skincare, fragrances, and hair care.
Estée Lauder is one of the oldest and largest cosmetics companies in the United States. The company owns a variety of brands, such as La Mer; Jo Malone London; Clinique; and Tom Ford Beauty. The company distributes its products around the world through digital commerce and retail. – Beauty Brands
2. MAC Cosmetics
M·A·C stands for MAC Cosmetics, an American cosmetics manufacturer. Founded in Toronto by Frank Toskan, Frank Angelo, and others, the company is now based in New York City. the company became a subsidiary of the Estée Lauder Companies.
The name “MAC” stands for “Makeup Art Cosmetics.” Today, MAC is one of the world’s top three makeup brands, with a yearly turnover of more than $1 billion. It has 500 independent stores worldwide, including more than 30 in France. All of its stores are staffed by professional makeup artists.
The brand is officially recognized as an official makeup brand and is used to make makeup for film actors. The brand’s most popular products include Studio Fix Fluid and Ruby Woo Lipstick. – Beauty Brands
3. L’Oréal
L’Oréal, or “L” for short, is a French cosmetics company and the world’s largest cosmetics company. It has its registered office in the French city of Clichy and is based in Paris. The company’s products range from hair color to skincare to sun protection to make-up to perfume to hair care. – Beauty Brands
4. Maybelline
Maybelline is an American cosmetics, skincare, perfume, and personal care brand. It was formerly known as the Maybelline company and was a subsidiary of L’Oréal, a French cosmetics company.
Maybelline was established in Chicago, United States, and has since moved to New York City, United States, where it currently has its registered office. The name of the brand is Maybelline. It is also referred to as “MAY-beeline”. – Beauty Brands
5. Clinique
CLINIQUE LABORATORIES, LLC Clinique is a United States-based cosmetic and fragrance company that specializes in skincare and cosmetics, as well as toiletries and perfumes. Its products are typically sold in upscale department stores.
The company is a wholly-owned subsidiary of the cosmetics giant Estée Lauder. Clinique has more than 22,000 dedicated customer consultants around the world. – Beauty Brands
6. Fenty Beauty
Rihanna’s cosmetics brand Fenty Beauty was launched on 8 September 2017. The Pro Filt’R foundation was very popular at the time it was released, as it was inclusive of all skin tones.
The original version of the foundation came in shades and now it’s expanded to shades. Fenty Beauty also includes 50 shades of concealer, so there’s something for everyone. – Beauty Brands
7. Dior
Dior is a luxury fashion house headquartered in Paris, France. It is owned and operated by Bernard Arnault, the world’s largest luxury conglomerate.
The company was founded by Christian Dior, a French fashion designer. The company’s haute couture division is known as Christian Dior. The CEO of the couture division is Delphine Arnaud. – Beauty Brands
8. NARS
NARS Cosmetics, also known as NARS, is a French cosmetic and skin care brand. It was founded by cosmetic artist and photographer, François Nars, and began with a collection of twelve lipsticks that were sold at the Barneys New York store.
Over the years, NARS has expanded its product range to include a variety of multi-purpose beauty products. NARS is now part of Shiseido, and its products are sold in department stores in approximately 30 countries, including the United States, Europe, Japan, and Southeast Asia. – Beauty Brands
9. Avon
Avon is a British-American multinational cosmetics company that sells directly to the public in the United States and Great Britain. It is the fourth largest beauty company in the world and the second-largest multilevel marketing enterprise.
the Brazilian multinational Natura announced its intention to acquire the cosmetics company Avon. The deal closed in January with Avon’s annual sales amounting to $9,1 billion. Natura’s intention to buy Avon was based in London, United Kingdom, and the company was based in New York, United States.
With the merger of the two companies, existing shareholders of Natura Holdings S.A. owned 73% of Natura, while former shareholders of Avon owned 27%. Upon completion of the merger, common stock in Avon was removed from trading on the New York Stock Exchange. – Beauty Brands
10. Lancôme
Lancôme is a French luxury perfume and cosmetics brand that sells its products around the world. It is a member of the L’Oréal luxury products division, which is the parent company of Lancôme. The division provides luxury skincare, perfumes, and makeup at premium prices. – Beauty Brands
11. Shiseido
Shiseido Company, Limited is a multinational cosmetic company based in Tokyo. It offers a wide range of products in the following product categories: skin care; makeup; body care; hair care; fragrances; and other cosmetic products.
The company owns many brands and subsidiaries around the world, as well as its founding label. Shiseido is one of Japan’s oldest and largest cosmetic companies. This year marks the 150th anniversary of the company’s establishment.
It is the fifth-largest cosmetic company in Japan and the largest in the world. It can be found at cosmetic counters in selected department stores, and most pharmacies in Japan. It has its registered office in the Tokyo Stroke Exchange. – Beauty Brands
12. The Body Shop
THE BODY SHOP IS THE BODY SHOP INTERNATIONAL LIMITED The Body Shop is a British cosmetic, skincare, and perfume brand. It was founded in the early 1960s by Anita Roddick. The company currently sells around 1,500 products in approximately 3,500 stores, which are split between its stores and franchised stores in over 65 countries.
The company was originally based in Brighton but now has branches in London Bridge, Littlehampton, and West Sussex. It is owned by Natura, a Brazilian cosmetics company. Natura is a subsidiary of L’Oréal, a French cosmetics company. The company was sold to Natura in September. – Beauty Brands
13. Anastasia Beverly Hills
ABH is an American cosmetic company that specializes in eyebrow products. It was founded by Astrid Soare, a Romanian national, in Beverly Hills California. Anastasia’s daughter, Norvina Soare, is the President of ABH. The company has a reported value of $3 billion, and it has an operating income of over $1 million. – Beauty Brands
14. CHANEL
Established in Paris, France by Coco Chanel, Chanel is a privately owned luxury fashion house that has its headquarters in London, United Kingdom. It specializes in women’s ready-to-wear, luxury goods, and accessories.
The brand is licensed and branded by Luxottica and is best known for its perfume No. 5 and the iconic “Chanel Suit.” Chanel is widely recognized as a pioneer in the world of luxury fashion, changing the traditional structured corseted silhouette of women’s clothing to more functional silhouettes that women still find flattering. – Beauty Brands
15. Charlotte Tilbury
Charlotte Tilbury Beauty Ltd is a United Kingdom-registered company. It was founded by British makeup artist Charlotte Tilbury who is also the chairperson of the company. The company has its registered office on Surrey Street in London, United Kingdom.
The current Chief Executive Officer of the company is Lady Demetra Pinstant. The products of Charlotte Tilbury are sold in 76 countries. Most of them are sold in the retail stores of personal care and cosmetics.
These retail stores include multinational companies such as Cult Beauty, Sephora, Bloomingdales, and ASOS. The brand is sold in stores in Canada, France, Germany, Hong Kong, Ireland, Kuwait, Macao SAR, Netherlands, Qatar, Spain, United Arab Emirates, United Kingdom, Italy, and the United States. – Beauty Brands
16. Glossier
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Emily Weiss launched the skincare and beauty brand Glossier in 2014. The brand is well-known for its emphasis on natural products and its straightforward, minimalistic design. Products by Glossier can be found in some stores and online. – Beauty Brands
17. NIVEA
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Nivea is a German-based personal care brand that focuses on skin and body care products. Nivea is owned by Beiersdorf global AG, a Hamburg-based company. Beiersdorf created the Eucerin brand, which was the origin of the Nivea brand. The name “Nivea” is derived from the Latin adjective “niveus”, meaning snow-white, and the product range “niveum”, meaning “snowy”.
Beiersdorf produced a variety of products, including tanning oils, shave creams, shampoos, facial cleansers, toners, and more. During World War II, many countries expropriated the trademark “NIVEA.” Beiersdorf purchased the rights back after the war. The NIVEA brand has expanded into a broader market. – Beauty Brands
18. NYX
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What is Nyx Professional is a cosmetics company based in Los Angeles, California, United States. It is part of the L’Oréal group of companies. Toni Ko, the founder of the company, named it after the Greek goddess, Nyx. The company is “certified” and recognized as cruelty-free by PETA.
It offers a wide variety of products that are vegan-friendly. The company’s products are available in more than 70 countries and are sold at thousands of retail locations, including beauty and fashion specialty stores, freestanding stores, and the brand’s corporate website. – Beauty Brands
19. Urban Decay
Urban Decay is an American cosmetics brand based out of Newport Beach, California. It is a subsidiary of L’Oréal, a French cosmetics company. The brand’s current products include lipsticks, eyeshadows, skincare and body products.
It is best known for its Naked collection, which consists of twelve eye shadow palettes, but the brand’s target market is not limited to women. It is also designed to attract customers who are looking for cruelty-free makeup options.
Urban Decay products are sold at major department stores across the United States, including Macy’s and Sephora, as well as Ulta and Nordstrom, as well as from the official website. The brand is also available in several other countries, including Mexico and Germany. – Beauty Brands
20. Yves Rocher
Urban Decay is an American cosmetics brand based out of Newport Beach, California. It is a subsidiary of L’Oréal, a French cosmetics company. The brand’s current products include lipsticks, eyeshadows, skincare and body products.
It is best known for its Naked collection, which consists of twelve eye shadow palettes, but the brand’s target market is not limited to women. It is also designed to attract customers who are looking for cruelty-free makeup options.
Urban Decay products are sold at major department stores across the United States, including Macy’s and Sephora, as well as Ulta and Nordstrom, as well as from the official website. The brand is also available in several other countries, including Mexico and Germany. – Beauty Brands
21. Florence by mills
Florence is handcrafted with love by Millie Bobby Brown. Millie has sat on hundreds of make-up chairs and has learned that beauty is all about love and self-expression.
She named her daughter Florence after her grandmother, who was a woman who accepted herself and did what brought her joy throughout her life. – Beauty Brands
22. Garnier
Garnier is a mass-market cosmetics brand owned by French cosmetics giant L’Oréal, specializing in hair and skin care. The name “Garnier” translates to “hair care” or “skin care”. – Beauty Brands
23. Neutrogena
Neutrogena is an American cosmetics, skin care, and hair care company that produces products under the brand name Neutrogena Corporation. It is owned by Kenvue, the parent company of Neutrogena. Neutrogena is based in Los Angeles, United States.
According to product advertising on Neutrogena’s website, its products are sold in over 70 countries. The company was originally known as Natone. It was founded by an independent company called Emanuel Stolaroff. It was later acquired by Johnson & Johnson. – Beauty Brands
24. Haus Labs
Lady Gaga is the founder and CEO of Haus Labs, a vegan cosmetics brand based in the United States. Launched in September, Haus Labs is the first major beauty brand to launch exclusively as a retailer partner on Amazon.
The brand is now available in nine countries, including France, Germany and Japan, as well as the United Kingdom and the U.S. The brand describes its products as “high-quality, clean artistry makeup driven by innovation.” – Beauty Brands
25. Bare Minerals
Launched by Leslie Blodgett, bareMinerals revolutionized the beauty industry and introduced the masses to the incredible benefits of skin-enhancing mineral makeup. Leslie launched bareMinerals’ first collection of products. – Beauty Brands
